Marco Ammannati created a strikingly original new look for Discovery HD Channel. After extensive preparation and testing we filmed seven idents over three days in studios and an underwater tank. Divers, hedgehogs and Chinese noodle making masters were all filmed on nearly 30 rolls of 35mm then mastered to HD D5 for maximum quality.
Director: Marco Ammannati
Producer: Paul Darter / Anglo Filming
Client: Discovery EMEA
DOP: Oliver Schofield
Production Design: Alistair Saunders