Marco Ammannati created a strikingly original new look for Discovery HD Channel.   After extensive preparation and testing we filmed seven idents over three days in studios and an underwater tank.  Divers, hedgehogs and Chinese noodle making masters were all filmed on nearly 30 rolls of  35mm then mastered to HD D5 for maximum quality.

Director: Marco Ammannati

(www.castorini.com)

Producer: Paul Darter / Anglo Filming

Client: Discovery EMEA 

DOP: Oliver Schofield

Production Design: Alistair Saunders